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PHONE: (843) 357-2121
FAX: (843) 357-6147

5035 HWY 17 BYPASS

Monday - Friday 10 AM - 6 PM


About Us

Custom Theater and Audio has been proudly serving the audio/video needs of the Myrtle Beach area since 1995.

To experience the latest systems in a lifestyle environment, we encourage you to visit our showroom where you can discuss your unique goals and desires and let us design the perfect solution that fits your lifestyle and experience fully working systems to see exactly how new technology will work in your home!

Whatever your passion, we have systems that fit both your goals and budget. For music lovers, we can distribute audio throughout your home, allowing you to easily enjoy your favorite tunes from any room or location. For movie lovers, our home theater and media room systems go from simple soundbar solutions to those rivaling any commercial cinema. And for those looking to make their homes smarter, we have a variety of automation solutions that let you control your home from anywhere in the world!

As members of the international organization, CEDIA (Custom Electronic Design & Installation Association), we are trained audio/video experts, emphasizing sound and picture quality, and are specialists in designing and installing user-friendly audio and video systems for both homes and commercial establishments.

While we are happy to merely “hand you a box,” our typical projects are fully turn-key systems, where we handle all aspects of the job from start to finish. From planning and design at the blueprint stage, to wiring during construction or remodel, to installation prior to your move-in, all work is performed by our full-time installation team, and no parts of the project is sub-contracted.

Custom Home Theater and Audio specializes in transforming your entertainment dreams into realities!

Meet The Principals

Allen Ryals is an avid music fan and he has studied audio recording and worked in live sound engineering. Allen founded Custom Theater & Audio in 1995 with the dream of delivering high performance audio and video experiences to his customers. He is currently certified by The Imaging Science Foundation (ISF), The Home Acoustics Alliance (HAA), CEDIA Level 1, the Runco Academy among others.

John Sciacca joined Custom Theater and Audio in 1998, moving to Myrtle Beach from northern California. John loves movies and has a state-of-the-art theater in his own home. He is a columnist, reviewer and feature writer for Sound + Vision and Residential Systems magazines, which allows him to keep up with the most cutting edge trends of the technology industry! John is certified by THX (audio and video) and ISF.