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PHONE: (843) 357-2121
FAX: (843) 357-6147

5035 HWY 17 BYPASS

Monday - Friday 10 AM - 6 PM



Custom Theater and Audio is certified by the Home Technology Association (HTA), meaning we have undergone a rigorous background check and application process to ensure our company is technically competent, demonstrates solid customer service, and has a positive reputation in the custom installation industry. Part of the certification process includes multiple manufacturer endorsements, local industry professionals, builders, designers, and architects in our market.

When hiring a company to enhance your home, the installation firm you choose has an immense impact on how you live in your home. The Home Technology Association, a non-biased third-party organization, has taken the guesswork out of deciding who is trustworthy, who is technically qualified, and which companies have a proven history of taking great care of their clients. When you hire a company that has been evaluated and certified to meet the HTA’s stringent standards, you can rest easy in the knowledge that you will love your new home technology. Less than 10% of companies will reach this status; Custom Theater and Audio is in that top 10%.

What’s different about HTA Certified companies?

  • Seasoned professionals with proven technical expertise
  • Phenomenal, ongoing aftercare service
  • Endorsements from manufacturers, local industry peers, and design/build professionals
  • Background checks for all new employees
  • Proven, strong business performance
  • Ability to deliver high-performance enterprise-grade computer networks and AV solutions
  • A reputation you can trust

About Us

Custom Theater and Audio has been proudly serving the audio/video needs of the Myrtle Beach area since 1995.

To experience the latest systems in a lifestyle environment, we encourage you to visit our showroom where you can discuss your unique goals and desires and let us design the perfect solution that fits your lifestyle and experience fully working systems to see exactly how new technology will work in your home!

Whatever your passion, we have systems that fit both your goals and budget. For music lovers, we can distribute audio throughout your home, allowing you to easily enjoy your favorite tunes from any room or location. For movie lovers, our home theater and media room systems go from simple soundbar solutions to those rivaling any commercial cinema. And for those looking to make their homes smarter, we have a variety of automation solutions that let you control your home from anywhere in the world!

As members of the international organization, CEDIA (Custom Electronic Design & Installation Association), we are trained audio/video experts, emphasizing sound and picture quality, and are specialists in designing and installing user-friendly audio and video systems for both homes and commercial establishments.

While we are happy to merely “hand you a box,” our typical projects are fully turn-key systems, where we handle all aspects of the job from start to finish. From planning and design at the blueprint stage, to wiring during construction or remodel, to installation prior to your move-in, all work is performed by our full-time installation team, and no parts of the project is sub-contracted.

Custom Home Theater and Audio specializes in transforming your entertainment dreams into realities! ...


John I.

Custom Theater recently installed a Home Theater setup in my Sunroom (yes, my sunroom!!). The install included a 65-inch Sony 4K TV, a Kaleidescape movie server & a beautiful equipment cabinet by Salamander. They also pre-wired my Theater/Sunroom for in-ceiling Dolby Atmos speakers (soon to be installed). I will then have a 5.1.4 surround sound Dolby Atmos system. Custom Theater also installed a Sony 48-inch TV with a Yamaha sound bar & a second movie server in my Den.Everything, including the lighting, is controlled by "Universal Remote" which they provided & programmed. The last 4 pics on their website shows my Sunroom/Theater room & my Den.

Everyone out there, if you want a first-class quality installation of a small or large Home Theater, see the people at Custom Theater & Audio. By far, they have the most knowledge I have ever experienced with regard to audio & video products.

You really won't find anyone better than Custom Theater. I will continue to use them for all my future upgrades.

Andrew Stuerzel

Just had Custom Home Theater install a home theater and house audio. Could not be happier. These guys are true professionals. Had a 110-inch screen with a new Sony 4K projector with Monitor Speakers and Denon receiver. Amazing. They also mounted my TV's, installed Monitor Speakers throughout the house with all equipment located in a remote closet. Clean and professional from start to finish. If you’re looking for a home theater or house audio system don't look any further. These guys are fabulous. John could have not been better. He worked with me every step of the way. Installation was smooth and professional. Can't say enough. Tom, Shawn, and John did a bang-up job. Thanks Soo much. Kathy and Andy.

Kenneth Van Dillen

The owners and technical staff are absolutely superb. They are consummate professionals who consistently provide exceptionally high-quality service. Always responsive to any request, they can be trusted to provide the best solution, always with customer satisfaction as their primary goal.

Bob Leeper

I have worked with the guys at Custom Theater in both a situation of retro-fitting an old house and building a new home. They are very creative, and thorough. In the old house they got cable installed where the cable company said it couldn't be done. In the new one they accommodated all of my peculiar requests and stuck with me through some implementation challenges. Service after the sale is terrific. Pricing is very fair in my opinion.

Chase K

This is a must stop for all audiophiles or anybody wanting a new entertainment system. The customer service was outstanding. They were friendly and ready to help. The prices were just as good. They were even better than big box stores such as BEST BUY. They also had some products that I couldn't find anywhere else. If they didn't have a product they were happy to order for you at a great price.

Steve Allison

I have used Custom Theater & Audio to wire our entire house when we built it 7 years ago, and we continue to use them in our business locations. They are efficient, technical, and reasonably priced. Most important, they are professional. When the technician leaves, you can look at the wiring and tell that it was done by a professional company.

Rocky Holliday

I've been using these guys for all my audio, video and home network needs for well over 10 years. They are extremely professional and provide excellent service. Highly recommended!

Natasha Nicol

Excellent service and product - the sound in my house is amazing. The team was very patient with us and made sure we were 100% happy. If you're thinking about getting a sound system, go with Custom Theater & Audio. No regrets.

John Rees

Just had Custom Theater and Audio install a security system in our home great work great service. Reasonable price!!!

Richard Fagan

Found them to offer excellent customer service in installing our new large screen tv. Would definitely recommend them for both sales and service!

Jeffrey Coury

Great customer service. John and Al are very knowledgeable and professional. I had my entire house redone and couldn't be happier. Great company to deal with.

Robin White

I have used them on two occasions to create media rooms, they did an outstanding job. Well worth giving them a call.

Michael C.

JOHN and his team of professionals have become our trusted advisors in audio and theater matters. We have never been disappointed.

Tim B.

The service is excellent, each installer is extremely knowledgeable. The most impressive aspect of the installation was the attention to detail they used to make sure everything was perfect, from the look to the sound. Thank you for an amazing system, the picture is incredibly, and the sound matches.

Rebecca B.

Great professional service and a great final product. They were knowledgeable, respectful and delivered a great installation.

Meet The Principals

Allen Ryals is an avid music fan and he has studied audio recording and worked in live sound engineering. Allen founded Custom Theater & Audio in 1995 with the dream of delivering high performance audio and video experiences to his customers. He is currently certified by The Imaging Science Foundation (ISF), The Home Acoustics Alliance (HAA), CEDIA Level 1, the Runco Academy among others.

John Sciacca joined Custom Theater and Audio in 1998, moving to Myrtle Beach from northern California. John loves movies and has a state-of-the-art theater in his own home. He is a columnist, reviewer and feature writer for Sound + Vision and Residential Systems magazines, which allows him to keep up with the most cutting edge trends of the technology industry! John is certified by THX (audio and video) and ISF.