Who We Are
ABOUT US
Trusted Technology Integration
Since 1995
Custom Theater & Audio designs and installs professionally integrated technology systems for homes and businesses throughout Murrells Inlet, Myrtle Beach, Pawleys Island, and the surrounding Grand Strand.
Since 1995, our focus has been simple: deliver reliable technology solutions that are thoughtfully designed, professionally installed, and easy for our clients to enjoy every day.
From custom home theaters and whole-home audio systems to commercial networking and security infrastructure, every project we complete is built around performance, clean installation standards, and long-term reliability.
We specialize in professionally integrated systems — not retail or DIY solutions. Our goal is to create technology that works quietly in the background, enhancing the way people live and work without becoming complicated or intrusive.
Our Approach
Technology should simplify life,
not complicate it.
Every system we install is designed around three core principles.
Simplicity
Systems should be easy to use and intuitive for the entire household or business team.
Reliability
The technology we install is selected for long-term performance and dependable operation.
Clean Installation
Professional wiring practices, organized equipment systems, and careful installation ensure your technology performs properly for years to come.
Our Services
What We Specialize In
Serving Homes and Businesses
Across the Grand Strand
Custom Theater & Audio works with homeowners, builders, architects, and business owners across:
We provide both new construction system design and clean retrofit solutions for existing spaces.
Professional Installation Standards
Built the Right Way,
Every Time
Our background in structured low-voltage systems means every installation is completed using organized infrastructure and industry-standard practices. These practices ensure your system is easier to service, upgrade, and maintain long after installation.
- Clean cable management
- Organized equipment racks
- Structured wiring systems
- Proper labeling and documentation
- Scalable system design
Built on Long-Term Relationships
Technology That Grows
With You
Many of our clients first work with us during construction or renovation projects and continue working with our team for system upgrades, service, and future technology improvements.
We believe technology should grow with your home or business — not require constant replacement.
What Our Clients Say
Client Testimonials
Custom Theater recently installed a Home Theater setup in my Sunroom. The install included a 65-inch Sony 4K TV, a Kaleidescape movie server, and a beautiful equipment cabinet. Everyone out there, if you want a first-class quality installation of a small or large Home Theater, see the people at Custom Theater & Audio. By far, they have the most knowledge I have ever experienced with regard to audio & video products. You really won't find anyone better.
Just had Custom Home Theater install a home theater and house audio. Could not be happier. These guys are true professionals. Had a 110-inch screen with a new Sony 4K projector with Monitor Speakers and Denon receiver. Amazing. They also mounted my TVs and installed Monitor Speakers throughout the house with all equipment located in a remote closet. Clean and professional from start to finish. If you're looking for a home theater or house audio system, don't look any further.
The owners and technical staff are absolutely superb. They are consummate professionals who consistently provide exceptionally high-quality service. Always responsive to any request, they can be trusted to provide the best solution, always with customer satisfaction as their primary goal.
I have worked with the guys at Custom Theater in both a situation of retro-fitting an old house and building a new home. They are very creative and thorough. In the old house they got cable installed where the cable company said it couldn't be done. Service after the sale is terrific. Pricing is very fair in my opinion.
I have used Custom Theater & Audio to wire our entire house when we built it 7 years ago, and we continue to use them in our business locations. They are efficient, technical, and reasonably priced. Most important, they are professional. When the technician leaves, you can look at the wiring and tell that it was done by a professional company.
I've been using these guys for all my audio, video and home network needs for well over 10 years. They are extremely professional and provide excellent service. Highly recommended!
Excellent service and product — the sound in my house is amazing. The team was very patient with us and made sure we were 100% happy. If you're thinking about getting a sound system, go with Custom Theater & Audio. No regrets.
The service is excellent, each installer is extremely knowledgeable. The most impressive aspect of the installation was the attention to detail they used to make sure everything was perfect, from the look to the sound. Thank you for an amazing system — the picture is incredible and the sound matches.
Great professional service and a great final product. They were knowledgeable, respectful, and delivered a great installation.
Our Credentials
Certifications
Home Technology Association Certified
Custom Theater & Audio is certified by the Home Technology Association (HTA), meaning we have undergone a rigorous background check and application process to ensure our company is technically competent, demonstrates solid customer service, and has a positive reputation in the custom installation industry. Less than 10% of companies will reach this status — Custom Theater & Audio is in that top 10%.
The HTA, a non-biased third-party organization, has taken the guesswork out of deciding who is trustworthy, technically qualified, and which companies have a proven history of taking great care of their clients. When you hire an HTA Certified company, you can rest easy knowing you will love your new home technology.
- Seasoned professionals with proven technical expertise
- Phenomenal, ongoing aftercare service
- Endorsements from manufacturers and local industry peers
- Background checks for all new employees
- Proven, strong business performance
- A reputation you can trust
Design & Installation
CEDIA Member
As members of CEDIA (Custom Electronic Design & Installation Association), we are trained audio and video experts specializing in designing and installing high-performance systems for homes and commercial environments.
Lighting & Shading
Lutron Gold Dealer
As a Lutron Gold Dealer, we are recognized for our expertise in designing and installing Lutron lighting control and motorized shade systems — delivering the premium experience Lutron's top-tier dealer network demands.
Whole-Home Audio
Sonos Gold Dealer
Our Sonos Gold Dealer status reflects our depth of experience designing and installing Sonos whole-home audio systems — ensuring seamless multi-room sound and expert setup from day one.
Home Theater
THX Certified Technician II
THX Certified Home Theater Technician II certification demonstrates advanced expertise in designing and calibrating home theater systems to the rigorous THX performance standards used by professional cinema.
Ready to Explore a
Custom Technology Solution?
Whether you are planning a new project or upgrading an existing system, our team can help design a solution that fits your space and your goals.
Schedule a ConsultationGet Started Today
Ready to transform
your home or office?
Contact us for
a free consultation.
As an HTA Certified "Foundation" company, you can be confident that selecting Custom Theater and Audio means hiring a company with a proven and vetted history of technical ability and customer service.